Strategic Communications Leader
Brand & Reputation Strategist Enterprise Messaging Authority
Emmy®-Winning Storyteller
Writing Samples
Communicating Strategic Growth & Infrastructure
Role: This project involved communicating a major hospital expansion, including new cath labs and operating rooms. It directly illustrates my ability to translate complex infrastructure and service advancements into public-facing messages. Find pdf file here.
Building Reputation Through Specialized Achievements
Role: Responsible for leveraging our organization's top national rankings in kidney transplants to build reputation and credibility. Showcases ability to highlight research breakthroughs, policy influence and leadership through clear communication. Find pdf file here.
Introducing and Explaining Complex Technology/Procedures to the Public
Role: Highlighting the introduction of new, complex, minimally invasive procedures. Example of my ability to take a sophisticated medical advancement and effectively communicate its benefits and impact to a broad public audience, a skill directly relevant to explaining new capabilities and their broader implications. Find pdf file here.
Contributing to High-Impact Public Health Storytelling
Role: Secured expert placement for a leading UTA public health professor in The Dallas Morning News, providing expert commentary on the disproportionate impact of COVID-19 on communities of color. This strategic placement positioned the university as a leading voice in health equity and public health expertise during a national crisis. Find pdf file here.
video storytelling
Marking Hector Arias's HUGE 30-year anniversary with Medical City Fort Worth! Hector began his journey at Medical City Fort Worth and has been here ever since. That's an extraordinary milestone, and we're thrilled to celebrate it with him! Thank you for your dedication, Hector!
In a remarkable act of generosity, Mr. & Mrs. Koerner each donated a kidney to save the lives of strangers. They decided to pay it forward after their own daughter received a life-saving lung transplant.
Medical City Fort Worth colleagues gathered to sign the final structural beam in its $37 million expansion before placement, marking progress toward expanding access to advanced, high-quality care for North Texas patients.
Medical City Fort Worth is the first hospital in North Texas to offer a groundbreaking treatment for patients with complex peripheral artery disease. The procedure, PTAB, provides a minimally invasive option for patients who may not be suited for traditional open surgeries.
A young father is healthy again after a life-threatening case of pneumonia required emergency extracorporeal membrane oxygenation (ECMO) treatment. ECMO is a life-saving technology that provides heart-lung support when those organs are unable to function adequately.
Lenora Williams, resident of Midland, TX, received Medical City Fort Worth's 1,000th kidney transplant after experiencing complications from diabetes and being on dialysis.
Barbara Goldsborough, bariatric patient, shares the highs, lows and the remarkable moments that shaped her path to a healthier, happier life one year after undergoing bariatric surgery at Medical City Fort Worth.
Two public health experts and associate professors at The University of Texas at Arlington’s College of Nursing and Health Innovation highlight the importance of access to evidence-based information and appropriate tools to fight the COVID-19. (Early pandemic education efforts.)